The highly successful phrase which described the greatest of efficiency and efficiencies in business and sales settings used to be "Let your fingers do the walking".
What this translated to was that if you or your sales staff could make a single phone call, or phone calls to prospects and customers it was a lot more timely, efficient and cost effective ( for the most part) than getting into a car and physically driving over and meeting the customer or potential client face to face physically. Sure things have speeded up; we now have computers, emails and blackberries as well as iPhones.
Still the greatest majority of people can be contacted and communicated on the spot by phone so phone calls and call centers are still of great use and cost effective. On top of that in North America, Canada, and the USA local and many long distance phone calls and calling are flat rates so there are no incremental costs over monthly phone basic charges for calls made.
Yet often in the sales process the best sales staffs are promoted as a reward to management positions. The culture and mindset is that immediate action, even preferred to planning and the planning process is preferred and of top priority. Yet it can be said that the best way to sail in a large gale storm is not to be safely in port and not in the storm in the first place. A call center may be considered by a single dealer or dealership group. The role of the call center can be auto sale solicitation, follow-up after a period of time for repeat sales, follow-up on quality control for sales or for the auto service departments. Phone centers can also be employed in simple "cold calling "for auto, truck or S.U.V. sales, service or financing. Yet before the die is cast a sound business plan is essential.
What this translated to was that if you or your sales staff could make a single phone call, or phone calls to prospects and customers it was a lot more timely, efficient and cost effective ( for the most part) than getting into a car and physically driving over and meeting the customer or potential client face to face physically. Sure things have speeded up; we now have computers, emails and blackberries as well as iPhones.
Still the greatest majority of people can be contacted and communicated on the spot by phone so phone calls and call centers are still of great use and cost effective. On top of that in North America, Canada, and the USA local and many long distance phone calls and calling are flat rates so there are no incremental costs over monthly phone basic charges for calls made.
Yet often in the sales process the best sales staffs are promoted as a reward to management positions. The culture and mindset is that immediate action, even preferred to planning and the planning process is preferred and of top priority. Yet it can be said that the best way to sail in a large gale storm is not to be safely in port and not in the storm in the first place. A call center may be considered by a single dealer or dealership group. The role of the call center can be auto sale solicitation, follow-up after a period of time for repeat sales, follow-up on quality control for sales or for the auto service departments. Phone centers can also be employed in simple "cold calling "for auto, truck or S.U.V. sales, service or financing. Yet before the die is cast a sound business plan is essential.




